About Happy Path Digital
Happy Path Digital is a Boston-based consultancy that helps consumer-focused companies unlock growth through digital transformation. We partner with organizations to enhance customer and employee journeys, streamline digital product management, and build high-performing teams that drive lasting impact.
We founded Happy Path Digital on a simple belief: when you meet customers and employees where they are, every path can be a happy path. By designing experiences that thoughtfully integrate the digital and physical, and consider both customer and employee perspectives, we reduce friction, create seamless journeys, and deliver moments of delight at every touchpoint.
About Becca Shaw
Becca Shaw is a digital transformation leader who bridges the gap between the digital and physical, creating experiences that are seamless, strategic, and customer-focused. She excels at turning bold ideas into integrated solutions, considering every path a customer or employee might take. With a track record of driving growth, boosting engagement, and elevating operational performance, Becca is known for building high-performing teams and delivering results across digital strategy, product, CX, and experience design.
Before founding Happy Path Digital, Becca led Digital Ordering & CX at CAVA, a leading Mediterranean fast-casual brand with 400+ restaurants and over $1B in sales. There, she transformed the digital customer experience to support rapid expansion and the company’s IPO, achieving a digital sales mix of over 37%. She also launched a reimagined loyalty program with a seamless omni-channel experience, growing it to nearly 8 million members, and led an integrated customer journey strategy that brought together retail, catering, CX, and operations experiences.
At Panera Bread, Becca led mobile and digital product strategy across apps, kiosks, and subscription programs, driving innovation for more than $2B in e-commerce revenue. She spearheaded the launch of Panera’s Unlimited Sip Club, a subscription program that increased recurring revenue, strengthened customer loyalty, and engaged Panera’s 37M+ member loyalty program.
Becca spent the first half of her career in Digital Transformation Consulting at Accenture, SapientNitro, and Ernst & Young, where she helped build EY’s digital product management practice. Her work has spanned industries from restaurants and retail to healthcare and hospitality. A highlight of her consulting career was leading the in-park product management team for Universal Studios’ Volcano Bay theme park, where she delivered innovative customer-facing and team technologies, including virtual lines, kiosks, mobile ticketing, and a team member app.